Study of Graphic Design and Visual Communications

Programme Description

The study programme of Graphic Design and Visual Communications is based on many years of experience in conducting modules in applied graphics in the Study of Applied Arts and development of an independent design-oriented programme based on the needs expressed by students and the community.

The three-year undergraduate study programme envisages the achievement of 180 ECTS credits. By taking all examinations and fulfilling the obligations according to the study programme, the student realises the first phase of the complete study and acquires the academic title: Bachelor (baccalaureus / baccalaurea) of Graphic Design and Visual Communications.

At the undergraduate level, students will be introduced to the basics of the design profession through exercises and projects that include working on a graphic sign, visual identity, designing books and brochures, and branding and packaging. Furthermore, students are actively encouraged to critically analyse and self-analyse, as a basis for the development of any meaningful visual communication. Through thematic lectures and a series of workshops, the study will provide students with a comprehensive education of graphic design in accordance with the modern requirements of the profession.

Acquired knowledge, competencies and skills enable bachelors to pursue those activities after the undergraduate study in which these competencies and skills are needed: design studios, design and advertising agencies, home design teams of corporations, various cultural institutions, tourism institutions, industry, small enterprise, electronic media, independent design work.

Theoretical knowledge in the humanities includes the acquisition of knowledge of art history, contemporary and recent art and history, theory and methodology of design that are continuously taught throughout all three years of study. The acquisition of knowledge is extended to courses in philosophy of art.

Learning outcomes in art in the first year are directed towards the acquisition of basic knowledge and skills in drawing, sculpture, painting, graphics, photography and typography, and the basics of visual communication through semantics and stylisation. In the second year of study, the acquired knowledge is extended and expanded through conceptually based tasks of developing the basics of graphic design – visual identity with an introduction to web design. In the third year, the acquired knowledge is upgraded in the direction of developing branding of products and services and complex information design and signalling systems with a strong emphasis on the design of interactions.

The acquired artistic competencies can be expanded by a large offer of elective courses (ceramics, glass, mosaic, video, scenography, costume design, book objects and bibliophilic editions), and by enrolling in one of the elective courses from the joint university offer.

All courses are semester-based, which enables increased mobility of students to other contents within the institution as well as to other study programmes abroad in shorter study visits.

After completing the undergraduate study, it is possible to continue the study at the graduate study of Applied Arts or Visual Communications and Graphic Design which lasts two years.

Learning outcomes

  • Ability to apply expertise in practice
  • Ability to analyse the visual problem and synthesis in solving it
  • Developed individuality and creativity in problem solving
  • Ability to collect, analyse and process information from various sources
  • Ability to learn independently
  • Ability to adapt to new situations in solving art and visual problems
  • Ability to perceive interpersonal competencies through social skills
  • Independence and individuality in solving tasks
  • Personal responsibility towards one’s own work and community
  • Theoretical and professional practical knowledge of graphic design, web design, computer technology
  • Professional knowledge and skills in modern computer applications
  • Professional knowledge and skills in the field of illustration and graphics
  • Theoretical and professional practical knowledge of photography and video
  • Professional and practical knowledge of painting and sculpture
  • Theoretical knowledge of art history
  • Theoretical knowledge of basic art design


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